We created the Coffee CARTrrier - a special coffee carrier that can be easily hung on the shopping cart in a way that allows youto freely continue your shopping while sipping your coffee.The coffee CARTrrier gave the consumers the perfect solution to enjoy the coffee, sense itand to decide to buy it. It was a unique use of media on 130,000 shoping cart cross country.

130,000 happy taster experiences nationwide.3rd party research (done during and after the campaign) showed:64% increase in purchase intention following the campaign90% of consumers who were exposed to the campaign found the presentation of the coffee exciting.