Cannes Lions

Danger Grows-Deer

COMMONWEALTH//McCANN, Detroit / CHEVROLET / 2018

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In 2016 there were over 7 million motor vehicle crashes in the US according to the National Highway Traffic Safety Administration. In 2014, 26% of crashes were caused by cellphone use. The number has only grown since then. Texting and driving is a growing problem with deadly consequences and Chevrolet wanted to draw attention to just how dangerous a quick glance at your phone can be.

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