Cannes Lions

DANISH NATIONAL LOTTERY

HJALTELIN STAHL, Copenhagen / DANSKE / 2014

Case Film
Case Film
Case Film

Overview

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Overview

Description

Eurojackpot isn’t just about big money, but really big money. In the film, these extreme prize pools are visualized using a humorous 2-step approach. We see a young couple lying in luxurious surroundings with a butler about to serve them champagne. But as the champagne is poured, the bubbles rise into the air – they’re weightless. We zoom out and see that this excessively well-equipped apartment is in a spaceship in orbit around earth. An immediately inviting situation has been trumped, and the extravagance dialed up to eleven. “Win big money. Really big money.”

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