Cannes Lions
OGILVY & MATHER SINGAPORE, Singapore / OGILVY GROUP / 2013
Awards:
Overview
Entries
Credits
Description
To the current generation David Ogilvy is someone from a bygone era but his guiding principles are still relevant today. The challenge was to make his mantras relevant and appealing.
Execution
Using David Ogilvy’s quotes we engaged one of the most awarded designers to bring these quotes to life in a refreshing and arresting manner.
Outcome
Overwhelming. Staff has asked for their own personal copies of the posters and other Ogilvy offices in the region, has requested for the program to be implemented.
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