Cannes Lions

DEAF AWARENESS WEEK

THE JUPITER DRAWING ROOM (SOUTH AFRICA), Cape Town / MUSICA / 2010

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OVERVIEW

Outcome

The response was overwhelming, considering the low penetration of digital in South Africa, gathering 264 Facebook fans, 154 Twitter followers and a total of 4487 votes on the micro site, all within a month. Third party web endorsement and dedicated Talk Radio exposure was generated at no extra cost. In addition, Yoko One herself waived the rights to the track 'Imagine' in support of the initiative.

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