The execution team supported by the railway authorities identified a particular station located next to the world’s largest slum, Dharavi, and the tracks that ran alongside it. This stretch was identified as relatively accident prone and was at the same time close to the local engineer’s office to allow for smooth and safe implementation and maintenance. A series of stickers were pasted on the track sleepers in a bold yellow which those taking that route just couldn’t miss. The stickers glowed at night further highlighting the warning. Over hundred names were stickered on that stretch. People who walked that way could not miss the stark and strident reminder of the dangers of trespassing.

The unusual placement of the message and its emotional content attracted people’s curiosity and engaged them beyond the extent that any normal billboard, poster or sticker ever could. Unmissable and unmistakably ominous, it marked out the ‘danger zone’ vividly. Not just trespassers but even the local press picked it up. A few bloggers wrote about it and the message was shared on social media.

It is still early days, but the railway authorities felt that if it proved effective they would replicate the same idea across other heavy accident zones in their jurisdiction.