Cannes Lions
M&C SAATCHI DIRECT AND DIGITAL, Mumbai / ADITYA BIRLA GROUP / 2011
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Outcome
The communication was sent to 155 CEOs. 14 of them asked our executives to meet them with the proposed plan (a response rate of 9%). Due to the high value of loan proposals (a minimum of Rs. 2.5 Billion) Aditya Birla Finance is still in the process of closing these deals.
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