Spikes Asia

Deathly sounds

PHOENIX OGILVY & MATHER, Colombo / DIABETES ASSOCIATION OF SRI LANKA / 2016

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Every 30 sec, a limb is amputated due to Diabetes.

(fact source: Diabetes Association of SriLanka)

So this spot uses a shock tactic of a leg being sawed, highlighting how, within the duration of a typical radio spot, a limb can be cut off.

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