Sri Lankans have a ‘sweet problem’ that is killing them.

Over 4 million Sri Lankans are Diabetic.

And the repercussions are deadly.

Death due to heart strokes. Amputations & blindness.

So the Diabetes Association of Sri Lanka (diabetessrilanka.org) briefed us to come up with a stunt to shock people out of their sweet coma.

The budget was very limited so we had to think small, clever & guerrila-ish.

The objective was to create awareness about the repercussions of Diabetes and to get more people to come to the National Diabetes Centre for regular checkups as in this case, prevention is definitely better than cure as there is no cure for Diabetes.

The stunt happened over a weekend at two very popular local places . The good market & Independence Avenue.

Strategically, we used times when we had more people frequenting, so we could literally stop them in their tracks with our stunt.

The scale was contained but very specifically targeted.

On standby, were people from the Diabetes Association of Sri Lanka encouraging people to come for regular checkups thus there was direct interaction between the client & consumers,many of whom visited the centre shortly.