Our aim was to get as many consumers as we could to think twice about the amount of sugar they spoon into their drinks and be moved to interact with the Diabetes Association, all on a limited budget. Our idea: the 'F’poon'. Created by cutting fork-like slits into ordinary teaspoons, 'F’poons' carry 85% less sugar. On World Diabetes Day, we replaced the regular teaspoons in the sugar bowls at the popular Sen-Saal group of restaurants in Colombo with 'F’poons'. The activation was further strengthened by a multilingual PR campaign.

On World Diabetes Day, over 1,500 people used the F’poon within 6 hours. Every one of them interacted with the Diabetes Association. Approximately 65% less sugar was served from Sen-Saal’s sugar bowls that day. In fact, the sugar bowls were filled only once that entire day. The activation was strengthened by a multilingual PR campaign and was also picked up by national media. It received accolades in several international forums. Plans to commercially produce the F’poon are also underway.