Cannes Lions

Spray

LOLA MULLENLOWE, Madrid / LIBERO / 2016

Awards:

1 Shortlisted Cannes Lions
Film
Film
Film

Overview

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Overview

Description

There are some things that men still find difficult to understand. But if they explain it to you with football, you get it. And with a spray, you´ll get it even more. So through a few funny situations, women used the football innovation that is the spray to help men better understand the required distance for different situations in life.

The concept behind Libero Spray replicates how a referee would explain what the required distance is for a free kick to a player. Libero Spray works in the same way, but instead its use is intended to explain to men how much distance they need to keep from, for example, looking at their mobile phones while watching a movie with their girlfriends, being an overprotective father, secretly binge eating at night or unsolicited ¨sexy¨ approaches at the disco.

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