Cannes Lions

Football Memories FM

LOLA MULLENLOWE, Madrid / LIBERO / 2016

Awards:

1 Gold Cannes Lions
1 Silver Cannes Lions
2 Shortlisted Cannes Lions
Case Film
MP3 Original Language
Supporting Content

Overview

Entries

Credits

Overview

Description

Football Memories FM

The radio that helps patients win the match against Alzheimers.

An online radio that, instead of frequencies, tunes memories. In this way, patients can hear original matches from the 50s, 60s, 70s, 80s, and 90s. A powerful therapeutic tool, with the best moments from football.

Just like any other radio, ours also had advertisements which supported the cause thanks to the collaboration of advertisers.

Reaching thousands of patients in Spain, but also in all of Latin America.

Even the former captain of Argentina´s team and FCB decided to support the project.

Execution

An online radio that instead of a frequency, has some of the most memorable Spanish football matches from the 50’s, 60’s, 70’s, 80’s and 90’s. And during the matches old ads can be heard.

Available from April at fm.revistalibero.com.

Outcome

Magazines were printed to be delivered to every Alzheimer centre in Spain to help thousands of patients bring back more memories. More than 16 centres have requested our tools, and we are printing the first 1,000 magazines to distribute in Spain for the 180 petitions we received online. And with the new radio, 2 news centres and the Barcelona Football Club wanted to join in with this new tool.

Even Juan Pablo Sorin, Argentina’s former captain and Barça player, wanted to be a part and support the new tool in order to increase the media repercussion. And Santi Duque, Real Madrid’s Spanish football narrator and Radio Cope football announcer, also decided to join.

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