Cannes Lions

THE WORLD'S FIRST RADIO PREGNANCY TEST

PUBLICIS LONDON, London / LIBERO / 2015

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As one of the leading diaper manufacturers, at Libero we understand all the amazing ways female bodies will change during pregnancy and birth.

Above the age of 25, the average person can hear sounds of up to 15 kHz.

When women are pregnant, many find their senses are heightened and become more perceptive to sound and therefore higher frequencies than average.

This fact has lead to the idea of creating the first pregnancy test to be delivered via a radio broadcast.

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