Cannes Lions

DELIVERY SERVICES

BBDO MEXICO, Mexico City / FEDEX / 2012

Presentation Image
Film
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Overview

Entries

Credits

Overview

Execution

When FedEx re-launched its domestic service in Mexico, the most important thing to communicate was this: No matter what’s the size of your business, with FedEx it reaches EVERY place.

Outcome

A solid relaunching of the brand that gave FedEx a 28% increase in national shipping.

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