Cannes Lions
BBDO MEXICO, Mexico City / FEDEX / 2012
Overview
Entries
Credits
Execution
When FedEx re-launched its domestic service in Mexico, the most important thing to communicate was this: No matter what’s the size of your business, with FedEx it reaches EVERY place.
Outcome
A solid relaunching of the brand that gave FedEx a 28% increase in national shipping.
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12 items