A tutorial that teaches the audience how to fish with Colgate Dental Floss “or” how to find the food that is hidden. A Branded content film for the web, produced to look like a typical fishing tv show, explains step-by-step how to fish with dental floss: from transferring the dental floss from the package to the reel (replacing the fishing line) to the moment the fish is caught, therefore showing humorously that the Colgate Dental Floss really finds the food on the most difficult places.