Cannes Lions

DENTAL FLOSS

JMC YOUNG & RUBICAM, Caracas / COLGATE-PALMOLIVE / 2002

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Description

50% increase sales volume vs. last yearBest recall ad in its category (70%)The Venezuelan print ad with more national and international recognition in one year:Global Awards 2001. Gold. Communication to the consumer PrintAnda Awards 2001 (National). Gold. Cosmetic and Toiletries. PrintFestival Internacional del Caribe 2002 (Central, South America and Hispanic market in the United States). Gold. Cosmetic and Toiletries. Print. It achieved the expected results in the marketing and communication areas, and opened the possibility to use the magazine media in a way never use before in this market. Searching for an impact and original communication answer to optimize the use of a magazine double page, the media department propose to use the product as a book mark. It is special because it’s original way to interpretive the relation between the needs of the creative brief and the benefits of the product and the creative approach in order to optimize the magazine media.

Execution

Searching for an impact and original communication answer to optimize the use of a magazine double page, the media department propose to use the product as a book mark.

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