Cannes Lions

DEPARTMENT STORE, THE 3 DAYS SALE

SELMORE CREATIVE AGENCY, Amsterdam / DE BIJENKORF / 2012

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Everybody is getting ready for the Three Days of Crazy Sales at De Bijenkorf, the largest luxury shopping department in The Netherlands.

The lady in the commercial takes the upcoming sale very serious as well. In order to obtain the best brands, she substitutes her personal shopper for a larger version. Although she has hurt her personal shopper feelings, it is for a reason.

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