Cannes Lions

GrandPa

TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S FRANCE / 2018

Film

Overview

Entries

Credits

Overview

Description

An old man is about to going out, choosing with attention what to wear, shining is shoes.

He goes in McDonald’s restaurant, and takes away his order, to savour a McFlurry on a bench. Suddenly he decides to put some ice cream directly on his jacket. A moment later, he goes in a dry cleaner, run by a charming old lady, and gives her his jacket with the ice cream spot, while she gives him others clean jacket.

We understand that he’s doing spots deliberately on his clothes, just to see and talk with the old lady.

That's a McDonald's Moment.

Execution

We wanted to find the most attaching and likeable grand-farther, with enough cheekiness to stain himself to see the woman he secretly loves (owner of a laundry). The romance should happen very soon. The grand-farther was casted in England.

Similar Campaigns

12 items

1 Cannes Lions Award
McDrop

DDB, Paris

McDrop

2023, MCDONALD'S FRANCE

(opens in a new tab)