In order to create the posters, we paired up both of the salon's main differentials: hair and beer.

As the number of types shapes and styles within these two universes are many, we needed several illustrations to portray them. With that in mind, we then selected some illustrators, who used different graphic resources’, and studied the most appropriate haircut for each kind of beer glass.

Thus, each poster has its own art style, language, and especially, personality.

The result was a unique and full branding project with; a new logo; 5 different beer bottle

labels; coaster shaped business cards; scissors with bottle openers; business card holders inspired in

make-up kits; and, of course; our custom-made posters. All this was created within the new concept:

Detrich. Hair Salon & Exclusive Beer.