Cannes Lions
IMPACT/BBDO, Jeddah / PEPSI / 2007
Overview
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Credits
Outcome
Boxes were distributed across all Pepsi offices worldwide and very much appreciated by all. The concept was nominated for the Pepsi Star Awards, an internal Pepsi competition to nominate the best PI practice across the globe. The box was also kept as office souvenirs by many Pepsi Executives worldwide .
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