Cannes Lions

DIGITAL CAMERA

KOLLE REBBE WERBEAGENTUR, Hamburg / OLYMPUS / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

The Olympus µ770 looks just like a normal digital camera. But you’ll only believe it’s truly watertight if you try it for yourself. Which is why Olympus presented an event as a product test: the Olympus Underwater Shooting.

In 10 swimming pools of the Bäderland chain, photo walls were erected underwater. The visitors could dive down to them and take pictures of themselves and friends with the camera.Directly afterwards, the promotion team loaded the photos on a laptop and sent them to the visitors’ e-mail addresses. This generated e-mail addresses, which later received information on the Olympus camera.

Outcome

Approximately 54,000 addresses were generated, entered into the Olympus news mailing list and contacted in a follow-up action.In addition, the swimming pool visitors become voluntary product champions, because they forwarded their photos to friends and acquaintances and showed perfectly how much fun can be had with the Olympus µ770.

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