BRIEFING GOALQualitative, image strengthening product presentation of the Mju Mini which provides the user with an incentive to buy.IMPLEMENTATIONThe interactive web special has been created as a film which the user can steer themselves. No video has been used by the Flash designer: all the animation has been created from still shots of a hand model. This hand presents the Mju Mini to the user in a realistic way throughout the film. It demonstrates the easy operability, appealing feel and compact size of the product, as well as all the important features. But of course the product, Mju Mini, remains the star of the show.