Initiative worked closely with the creative agency and magazine publisher to deliver a brilliant tactical advertising solution in an otherwise advertising-free environment.Given a great piece of creative to work with, Initiative brokered a deal between EMAP and the client that ensured Olympus were the only advertiser in a series of magazines that were intended to carry no advertising. The result was a superb range of tactical ads that delivered amazing standout in a highly relevant environment. The result couldn’t fail to engage and interest the reader, firmly positioning Olympus as a quality brand aligned with their way of thinking.