Cannes Lions

DISABILITY CHARITY

CCP HEYE WERBEAGENTUR, Vienna / CARITAS / 2004

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Overview

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Overview

Description

The solution was a T-shirt sewn together at the neck to prevent the would-be wearer from dressing as normal. The target audience thus gained an insight into how it feels when obstacles are placed in their way.

Outcome

The mailings were a resounding success. There were numerous reactions from opinion leaders and the campaign became a talking point in the Austrian media.

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