Cannes Lions

DISTRACTED

TBWA\HAKUHODO, Tokyo / NISSAN / 2013

Overview

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Overview

Description

Telephone poles, cars, billboards. In this radio ad, whatever a driver sees while driving is read out loud as he sees them. It represents just how many visual distractions a driver faces while on the road. Towards the end, the driver is momentarily distracted by an attractive woman (as 60% of men are according to a recent study*) and gets into a dangerous situation. This is a commercial for Nissan's Driving Safety Support System.

*Article taken from Mail Online 2012, Aug.

http://www.dailymail.co.uk/news/article-2188191/Ogling-drivers-cause-nearly-million-crashes-year.html

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