Cannes Lions
SAATCHI & SAATCHI WELLNESS, New York / ASTRAZENECA / 2014
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A major league baseball game. The manager makes a call to the bullpen. But before the relief pitcher can take the mound, his doctor races past him. He takes the baseball from the manager and proceeds to plunk the batter with his first pitch, while the actual pitcher stares on in disbelief. A voice over: You wouldn’t want your doctor doing your job, so why are you doing his?” At which point we see the relief pitcher perusing the OTC aisle at a pharmacy. A case of self-diagnosis and self-treatment. NEXIUM is introduced. A prescription medication which not only help treat heartburn symptoms, but helps heal damage in the esophagus. The ad ends with the pitcher pitching a strike.
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