The objective of this ad was to reach targeted consumers with a message that raised awareness levels of the Rhinocort Aqua brand and it’s Rhino and Butterfly brand image. The Rhino breaking through the web page both literally and figuratively breaks through the clutter of online advertising. A branding study revealed significant uplift in important branding metrics, due in large part, to this rich media advertisement that ran on sites used by allergy sufferers. Additional goals of the campaign were to increase response rate, database acquisitions, and traffic to the Rhinocort Aqua website (www.rhinocortaqua.com/c/). This ad, as part of the 2002 campaign, succeeded in achieving these goals. Notable is the increased response to this rich media vs. standard banner creative. This ad garnered a click through rate approximately 1700% higher than the click through rate of a standard Rhinocort Aqua banner.