Cannes Lions
McCANN ERICKSON JAPAN, Tokyo / ASAHI SOFT DRINKS / 2006
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Description
DODEKAMIN V is an energy drink targeted at business men. The character in this advertising campaign is a business man with a mask on, who looks like a wrestler. Instead of wrestling techniques, this campaign introduces various business techniques. The campaign offers consumers to play RPG and, if they get high score on the game, they receive T-shirts that the character's mask is printed on.
This TV commercial has another version with a different ending.
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