Cannes Lions

THE POP DONGLE BY POP SECRET

DEUTSCH, Los Angeles / DIAMOND FOODS / 2014

Case Film
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It's time you let your nose have as much fun as your eyes, ears and thumbs do when playing mobile games. The scientists at Pop Secret Labs have launched a one-of-a-kind mobile game experience featuring real popcorn smell.

The Pop Dongle is an experimental mobile gaming accessory. It works with Pop Secret's new mobile game Poptopia for iPhone® and iPod touch®*. Players pop as many popcorn kernels as they can to please The Almighty Mouth. Every time you swipe the butter in the game, The Pop Dongle emits a popcorn scented spritz. It's real popcorn smell triggered by real popcorn action!

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