Cannes Lions

THE POP DONGLE BY POP SECRET

DEUTSCH, Los Angeles / DIAMOND FOODS / 2014

Case Film
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OVERVIEW

Description

It's time you let your nose have as much fun as your eyes, ears and thumbs do when playing mobile games. The scientists at Pop Secret Labs have launched a one-of-a-kind mobile game experience featuring real popcorn smell.

The Pop Dongle is an experimental mobile gaming accessory. It works with Pop Secret's new mobile game Poptopia for iPhone® and iPod touch®*. Players pop as many popcorn kernels as they can to please The Almighty Mouth. Every time you swipe the butter in the game, The Pop Dongle emits a popcorn scented spritz. It's real popcorn smell triggered by real popcorn action!

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