Cannes Lions

ICHIGEKI SPORTS DRINK

McCANN ERICKSON JAPAN, Tokyo / ASAHI SOFT DRINKS / 2007

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Overview

Description

Ichigeki is the "spiritual” sports drink that supports the explosive, sustainable power which is necessary for sports. The product was made in collaboration with Kyokushin Kaikan, which well known for Karate League in Japan.

The animation characters which overflowed in impact are utilized for the development of this advertising campaign.By using these unique characters, the website allows consumers to read comic and play games.

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