Cannes Lions
WIEDEN+KENNEDY NEW YORK, New York / ABINBEV / 2021
Overview
Entries
Credits
Execution
The film opens on a couple sharing a laugh over beers as their wedding is ruined by a downpour of rain. It then shows a variety of vignette where people come together over beers; When a coworker is laid off, when reminiscing on old times with old friends, when new friendships are formed, when nervous before a first date, when someone passes, and after a job well done.
It aims to demonstrate that “grabbing a beer” is really another way of celebrating, commiserating, supporting one another, or just being together.
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