Cannes Lions

DODGE VEHICLES

BBDO DETROIT, Troy / DAIMLEY CHRYSLER / 2006

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A happy, young couple are being married in an orthodox church. But, as the ceremony crescendos, and the traditional kiss nears, the beautiful bride with the funny rash, head butts her new groom like a ram, knocking him out cold. Then, to the surprise of the congregation, she hoists him over her shoulder and walks out the door. This viral spot was part of a series of teasers that were sent to our 30-40 year-old, mostly male, demographic in the European market. The campaign's intention was to introduce viewers to the Dodge brand in a new market.

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J. WALTER THOMPSON BRAZIL, Sao paulo

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2018, AA

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