Cannes Lions

DOMESTIC VIOLENCE AWARENESS

W&CIE, Paris / FEDERATION NATIONALE SOLIDARITE FEMMES / 2011

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Shock methods for an "English-style" campaign.The film (45 seconds and 35 seconds) puts those close to victims into the situation of assailant, creating a transfer of "responsibility". By remaining silent, those close to victims–whether neighbours, work colleagues, friends or parents–become the unwitting accomplices of the true assailant. By keeping quiet, they allow the violence to continue. Conjugal violence: saying nothing means taking part.

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2023, FEDERATION NATIONALE SOLIDARITE FEMMES

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