Cannes Lions
W&CIE, Paris / FEDERATION NATIONALE SOLIDARITE FEMMES / 2013
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In 2012, the 39 19 domestic violence info telephone number of the
National Federation of Women's Solidarity celebrates its 20th birthday.
This year, the idea was not to highlight domestic violence
consequences but the efficiency of the number against it.
The metaphor of the breath captures well, on the 20th birthday, the
crucial part played by the number in the fight against domestic violence.
Breath switches off candles but it is also able to push away violence.
Violence is filmed like a tragic ballet stopped by a woman's breath who
embodies all battered women.
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