Cannes Lions

THE BREATH

W&CIE, Paris / FEDERATION NATIONALE SOLIDARITE FEMMES / 2013

Case Film

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Overview

Description

In 2012, the 39 19 domestic violence info telephone number of the

National Federation of Women's Solidarity celebrates its 20th birthday.

This year, the idea was not to highlight domestic violence

consequences but the efficiency of the number against it.

The metaphor of the breath captures well, on the 20th birthday, the

crucial part played by the number in the fight against domestic violence.

Breath switches off candles but it is also able to push away violence.

Violence is filmed like a tragic ballet stopped by a woman's breath who

embodies all battered women.

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