Cannes Lions

DOMESTIC VIOLENCE AWARENESS

SAATCHI & SAATCHI NZ, Auckland / WOMEN'S REFUGE / 2007

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Verbal abuse is one of the most common forms of violence experienced by women. This viral microsite aims to increase public awareness of this destructive form of violence that doesn’t damage bones, but destroys self-respect. Users are asked to interact, by using their microphone, with a woman whose expression is strong, but blank. When the user yells into the microphone, corresponding bruises or cuts appear on the woman’s face and then fade when the interaction stops. A chilling demonstration of the unseen effects of verbal abuse.

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