A real life event is organized, showing tiny dominoe blocks topple giant ones as an example of the power of small savings over time.

“Dominoes” features a live, crowd-sourced experiment that illustrates the power small investments can have on retirement. Prudential topples a 30-foot-tall domino stone, starting with a normal-size domino, to convey the long-term outcome of consistent retirement investing. In doing so, Prudential set a new world record for the tallest domino stone ever toppled.