Cannes Lions

DONATIONS

Y&R COLOMBIA, Bogota / UN TECHO PARA MI PAIS / 2012

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Overview

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Credits

OVERVIEW

Outcome

In just 2 days, 120m pesos were collected, topping the previous year’s take by 50m pesos. The money taken in was enough to put a dignified roof over the heads of 75 families, starting with the Hernandezs'.

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