We must make young people remember to use protection when engaging in sexual activities. But how? When in doubt, tell a joke. By using the tradition of tying knots in order to remember things in a modern and unexpected context we created a key visual that educates and entertains at the same time. We promote that sex can be loud and fun, but please: Do it with love, respect and condoms!

The NGO "Youth against AIDS" wants to educate young people and make them understand the importance of Safer Sex. For this purpose six motifs were developed, where knots are tied into things, like people used to do with their handkerchiefs. Only that the handkerchiefs are replaced by phallic objects. With a wink, they remind us: Don’t forget to use protection! The illustration style is aimed at young adults and shows a style mix of CI elements and illustration. As a result, we get two things: the seriousness around the topic of safer sex and a playful graphic implementation.

Six motifs were developed, in each we can see a phallic form tied into a knot. They remind us: Don’t forget to use a condom. The design is aimed at young adults and shows a style mix of CI elements and illustration. The copy is deliberately minimalist. In the emoji, an exclamation mark instead of a semicolon gives the necessary emphasis.

Don’t forget !) was used for print ads in magazines like PM History, 11 Freunde and Oxmox and also for a small OOH campaign in Hamburg, where Youth against AIDS’ headquarters are. It was a way to promote the NGO’s claim further in between their main campaigns that feature popular German influencers. The magazines featuring the visuals alone reached over 100.000 people verifiably.