Cannes Lions

Don't Try This At Home

CUT+RUN, Santa Monica / VANS / 2022

Film

Overview

Entries

Credits

Overview

Execution

What's cooler than riding a bike inside your home? Riding outside. In collaboration with SE Bikes, the hype of indoor biking was challenged by inviting people to ride outside and connect with culture again. For Vans, life happens OUT OF THE ROOM AND “OFF THE WALL”.

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