Going on a vacation is really nice, but sharing this with the whole world isn’t. Although, not when you’re not properly insured. With this campaign, AXA wanted to open the eyes of people about their insurances. We tried to do it by combining it with a phenomenon that’s very actual. A lot of people like to let the world know that they are leaving for a holiday and even better, they post pictures about it. All good. What they don’t realize is that half of the world is looking at these posts, even people with bad intentions like thieves. At that moment you’re actually inviting them into your homes and then it’s recommended to be properly insured by AXA insurances.

Everyone likes to show off on social media, especially when we are on holiday. AXA Insurance wanted to confront holiday goers with the fact that by posting these things, they were actually telling the whole world that they are away from home. This way, you actually invite burglars. We collected pictures of people on Facebook who were enjoying a holiday and shared it with the world. What they didn’t know, is that we could find their address in no time and went to their houses to hang a door hanger that says “please come in, I’m on vacation” followed by the holiday picture they shared on the internet. After two weeks, we went back to confront them with the picture and the door hanger. Those reactions were captured in a movie that was shared on Facebook, YouTube and the AXA website.

In the film you can see the reactions of the people we confronted with the fact that when they post their holiday pictures on social media, they actually are inviting thieves into their homes. We spread the film we made in Belgium on Facebook, YouTube and the AXA website. We made the film to trigger people to think about their actions on social movie and to visit the AXA website for more information about the proper insurances.