Cannes Lions

DOVE NO MORE CHICKEN SKIN

EVIDENTLY, London / DOVE / 2014

Case Film

Overview

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Credits

Overview

Description

If at first you don’t succeed, hire a chicken.

Or so the old Thai proverb goes.

True, putting a chicken in a Dove Deo ad might sound surprising. But we had an insight; Thai women refer to bumpy underarm skin as ‘chicken skin’.

We decided to make a film that helped Dove take ownership of this local piece of vernacular.

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