Cannes Lions
EVIDENTLY, London / DOVE / 2014
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If at first you don’t succeed, hire a chicken.
Or so the old Thai proverb goes.
True, putting a chicken in a Dove Deo ad might sound surprising. But we had an insight; Thai women refer to bumpy underarm skin as ‘chicken skin’.
We decided to make a film that helped Dove take ownership of this local piece of vernacular.
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