Cannes Lions
UNCOMMON CREATIVE STUDIO, London / ITV / 2022
Overview
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In these epic fights for our attention — we see drama collide with reality on our screens in the most memorable ways. The first in the series titled ‘Poison’, shows unlikely duo, BAFTA award-winning actor Jason Watkins having murderous intentions when he invites Love Island’s Kem Cetinay over for a drink.
In the playful skit, Jason is on-set preparing for an upcoming scene, until interrupted by the unassuming Kem. The pair exchange pleasantries as Jason invites Kem for a drink. Seemingly unbeknown to Kem, Jason causes distraction with a cathartic speech on the importance of drama, whilst making a drink for the reality star laced with deadly poison. As the two seem relaxed in one another’s company, the battle between drama and reality becomes clear, Kem is one-step ahead, swapping his poisoned drink with Jason’s to win the fight for our attention as the new season of Love Island launched.
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