Cannes Lions

Drama vs Reality - Poison

UNCOMMON CREATIVE STUDIO, London / ITV / 2022

Film

Overview

Entries

Credits

Overview

Execution

In these epic fights for our attention — we see drama collide with reality on our screens in the most memorable ways. The first in the series titled ‘Poison’, shows unlikely duo, BAFTA award-winning actor Jason Watkins having murderous intentions when he invites Love Island’s Kem Cetinay over for a drink.

In the playful skit, Jason is on-set preparing for an upcoming scene, until interrupted by the unassuming Kem. The pair exchange pleasantries as Jason invites Kem for a drink. Seemingly unbeknown to Kem, Jason causes distraction with a cathartic speech on the importance of drama, whilst making a drink for the reality star laced with deadly poison. As the two seem relaxed in one another’s company, the battle between drama and reality becomes clear, Kem is one-step ahead, swapping his poisoned drink with Jason’s to win the fight for our attention as the new season of Love Island launched.

Similar Campaigns

12 items

Breakthrough

ANONYMOUS CONTENT, Culver city

Breakthrough

2023, ITV

(opens in a new tab)