Cannes Lions
RSA FILMS, Los Angeles / LVMH / 2019
Overview
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Execution
Louis Vuitton brand ambassador Emma Stone is featured in this short film for Attrape-Reves (Dream Catcher), the newest perfume in the house's fragrance collection. Beyonce's ballad "XO" scores the story as the Oscar-winning actress appears in varying styles complementing an array of beautiful environments which represent the gamut of her lifestyle. From walking an exquisite stretch of beach, enjoying a grand carousel ride with a child and strolling amidst picturesque countryside, to taking in the view from a house atop the Hollywood Hills, finding her mark stage center in an empty theater and driving down the coast highway feeding her wanderlust. The film asks, "Where will your journey take you?" Stone's path offers some answers.
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