Cannes Lions
RPA, Santa Monica / HONDA / 2016
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This spot is about a boy who’s obsessed with cars. From a very young age, we watch his imagination run wild as he revels in his love of automobiles. As his father gives their family sedan a car wash, our young car enthusiast imagines his dad is actually washing a life-sized version of his favorite toy race car. While driving a go-cart, he imagines himself as the hero in the middle of an ‘80s heist movie, chasing down a bad guy. We then flash to our young hero as an adult, lost in the mire of middle age, and see his unbridled passion for fun cars has subsided as adult responsibilities take priority. When he catches a glimpse of the sporty, restyled Accord, his love is rekindled.
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