Cannes Lions

DRIVE LAUNDRY DETERGENT

LOWE, Sao Paulo / UNILEVER / 2005

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Description

Someone is throwing T-shirts, trousers and socks to the laundry machine, like playing basketball.

But the clothes don’t reach the “basket” (the interior of the machine). After some scenes, lettering: “don’t drink and drive”. And then we see a pack of Drive clothing detergent.

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