Cannes Lions

POND'S FLAWLESS WHITE

OGILVY & MATHER, Hong Kong / UNILEVER / 2008

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Description

Developed for the launch of a new Pond’s skincare range, the campaign goes beyond traditional advertising and into the realm of pure entertainment.Designed to appeal to young Asian women, this mini-drama series follows the fate of a young woman who faces an emotional dilemma when her boyfriend returns from abroad with another, prettier woman. The five-part series has captivated audiences across the region as they follow her sometimes painful journey from despair through to acceptance, self-assurance and finally true love.The campaign represents a new direction for skin-care advertising in Asia, a market traditionally dominated by glossy imagery or celebrity endorsement.

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