This project was developed to inspire health professionals around the world to "feel with their own eyes" Roche's production of monoclonal antibodies, which takes place in Basel, Switzerland.

The production of biologic drugs is highly complex and thoroughly restricted, but through an unique 3D experience, health professionals are able to experience an unforgettable 3D voyage, as they participate in an innovative experience allowing them to "feel" and understand the technology behind the life-saving drugs they so often prescribe and which are used by millions of patients worldwide.