Cannes Lions

DRIVEWAY

SAATCHI & SAATCHI LA, Los Angeles / TOYOTA / 2013

Case Film

Overview

Entries

Credits

Overview

Description

In these spots we wanted to show that the way a college coach recruits high school students to play ball at their university is not dissimilar to the way a car salesman tries to get you to buy a car. What if we combined the two?

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