Cannes Lions

The Beauty of Food Logistics

DENTSU INC., Tokyo / TOYOTA / 2018

Presentation Image
Case Film

Overview

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Credits

Overview

Description

Food products flow into and out of Japan via international shipping routes, overcoming the barrier of distance. We wanted to help change the image of the logistics business by using illustrations to express how Japan's world-class food distribution system supports our society.

Execution

Eye-catching illustrations like these are not normally used in the shipping logistics industry, and these illustrations successfully visualize the beauty of the flow of goods.

Outcome

We added a new clean image to the logistics brand and helped increase motivation in employees.

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