Cannes Lions
DENTSU INC., Tokyo / TOYOTA / 2018
Overview
Entries
Credits
Description
Food products flow into and out of Japan via international shipping routes, overcoming the barrier of distance. We wanted to help change the image of the logistics business by using illustrations to express how Japan's world-class food distribution system supports our society.
Execution
Eye-catching illustrations like these are not normally used in the shipping logistics industry, and these illustrations successfully visualize the beauty of the flow of goods.
Outcome
We added a new clean image to the logistics brand and helped increase motivation in employees.
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