We created an ad on boxes of matches simulating mini 42’ TV packages.On the back of the box, the explanation: “Ducato. Your cargo gets really small inside it”.The mini packages were normally distributed in supermarkets for regular sale or piled up alongside real TV sets in the electronics section inside big stores.

For the first time the space available on match boxes regularly sold in Brazilian supermarkets was used as media space to advertise products of other categories. The results were outstanding.The action lasted six days and impacted approximately 40,000 consumers. During this period, the demand for Fiat Ducato grew about 20% and even the partner company manufacturer of boxes of matches increased its sales. All of this thanks to an idea as simple as loading a box of matches.